Social Media





Email + Texting



Social Media Tips


    Remember that your voice and influence is powerful. Use your personal stories, memories and dreams to communicate the impact of Green4Gold and PLNU. Tailor the prompts below to reflect your own voice and experiences. Don’t be afraid to be yourself. 

    Begin posting now and keep posting. Consistency helps build momentum. And don’t just post, engage in conversation, tag your friends, and ask questions to create excitement. 

    Use engaging images. Dig through your yearbook, find photos from your times spent at PLNU, or find some beautiful photos on flickr here

    We want to see your face and hear your voice! Make a video, snap a selfie and let everyone know that you personally are excited about Green4Gold. 

    Leverage the power of healthy competition. A little peer pressure and a direct invitation really helps to encourage participation. Tell your friends why they won’t want to miss out.   

    Join the conversation. When you use the hashtag #PLNUG4G your post is added to a whole page of others who are also talking about Green4Gold! Don't forget to include the link too: pointloma.edu/green4gold



Sample Social Media Posts


Facebook + Instagram


    Before
  • Now, more than ever, PLNU needs our support. Because of COVID-19, there’s a gap between PLNU's resources and missional aspirations. Let’s together bridge the gap, support students' immediate needs, and invest in the future of our Alma Mater. Join me on October 20-22 for our 6th annual Green4Gold giving campaign. A gift of any size makes an incredible impact. Will you join me? pointloma.edu/green4gold

  • Mark your calendars for October 20-22. This is a historic and pivotal time for PLNU. Join me in showing our support and helping to sustain PLNU into the future. Learn more about our 6th annual Green4Gold campaign at pointloma.edu/green4gold 


    During
  • 2020 has been a challenging year. Today I am happy, excited and proud. I’m proud to have given my #PLNUG4G because {insert personal story about what PLNU means to you}. Join me in giving at pointloma.edu/green4gold 
  • Today I gave to Loma Relief with #PLNUG4G because I want students to experience the same life-shaping education that I received. Every gift, every dollar and every donor makes an impact. Will you join me in giving at pointloma.edu/green4gold
  • Let’s show the Sea Lion family that {insert affinity group ie Business Alumni or Class of 1980} is united in generosity! As a {talk about your relationship to Point Loma ie PLNU Parent}, I gave my #PLNUG4G because {insert why you support PLNU}. I would feel so honored if you would join me. pointloma.edu/green4gold 


    After
  • The real success of #PLNUG4G will not only be how much money we raised, but the tremendous impact those dollars will have on the immediate needs, and the future of our PLNU students. I’m proud to have given to Loma Relief and will continue to support, pray for and cheer on my PLNU family. pointloma.edu/green4gold
  • That’s a wrap on #PLNUG4G 6th annual campaign! What an inspiring and exciting few days! We raised {insert total at the time of your post} and counting to support Loma Relief. It’s not too late to join in. Let’s keep rallying together to support PLNU. pointloma.edu/green4gold 



Twitter


    Before
  • Mark your calendars for October 20-22. Join me in celebrating our 6th annual #PLNUG4G campaign! Visit pointloma.edu/green4gold
  • A little can go a long way when we get together and give to #PLNUG4G Let’s come together to support PLNU. We are One. We Are Loma. Visit pointloma.edu/green4gold
  • Get ready for some Class Competition! Let’s rally together on October 20-22 for #PLNUG4G and out-give the other classes! Visit pointloma.edu/green4gold
  • Let’s show @PLNU students how much we care. Give your Green4Gold October 20-22 to join the movement. Visit pointloma.edu/green4gold


    During
  • The time is now! Join me in giving to #PLNUG4G today to make a lasting impact in the future of our beloved school. Visit pointloma.edu/green4gold
  • Today I gave my #PLNUG4G because ___________________.Join me pointloma.edu/green4gold
  • Hey @PLNU Class of ____ join me and other classmates to help students make the same memories we celebrate today! Let’s give to#PLNUG4G Visit pointloma.edu/green4gold



    After
  • I am proud to have given my #PLNUG4G to Loma Relief, to support my alma mater through COVID-19.
  • I am proud to have given my #PLNUG4G to Loma Relief because ______________.
  • I know my gift to #PLNUG4G will make a lasting impact on students. It’s not too late for you to join in! Visit pointloma.edu/green4gold


Email Samples


    Please use these email templates to reach out to your personal network and spread the word about Green4Gold. Consider reaching out to your Affinity Group - the peers you were or are connected to (for example, fellow business majors, former teammates, club members, your graduating class, fellow parents etc.). 


    Copy and paste the text below into your email and add some personal touches to make it your own!  Remember that your voice is powerful, so using your personal stories to communicate the impact of Green4Gold will make a difference.


      Before
    • Dear _____ ,

      On October 20-22nd, 2020, PLNU will rally together for our 6th annual Green4Gold giving campaign. Now, more than ever, PLNU needs our support. Because of COVID-19, there’s a gap between PLNU’s resources and missional aspirations.  

      This year, I am supporting the university through a gift to the Loma Relief Fund, to help support students’ immediate needs and invest in the future of our University. A gift of any size makes an incredible impact. Will you join me in showing our support and helping sustain PLNU into the future?

      You can learn more about our annual Green4Gold Campaign at pointloma.edu/green4gold.  Thank you for your support! 


    • Dear _____ ,

      I am reaching out as a [insert your relationship to PLNU] from [affinity group]!  

      On October 20-22nd, 2020, PLNU will rally together for our 6th annual Green4Gold giving campaign.  Now, more than ever, PLNU needs our support. Because of COVID-19, there’s a gap between PLNU’s resources and missional aspirations. This has a direct impact on [affinity group] students. 

      This year, I am supporting the university through a gift to the Loma Relief Fund, to help support students’ immediate needs and invest in the future of our University. A gift of any size makes an incredible difference. Will you join me in showing our support and helping sustain PLNU into the future?

      You can learn more about our annual Green4Gold Campaign at pointloma.edu/green4gold.  Thank you for your support!


      During

    • Dear _____ ,

      Green4Gold is here!  Today through Thursday, the Sea Lion family is showing their support for students and investing in the future of PLNU. 

      I gave to the Loma Relief Fund because I want to see current and future PLNU students experience [insert what PLNU means to you personally, ie “the same life-shaping education that I received.”] 

      I understand that 2020 has been a challenging year. Please know that every gift, every dollar, and every donor matters now more than ever.  

      You can learn more about our annual Green4Gold Campaign at pointloma.edu/green4gold.  I would be honored if you would join me!


    • Dear _____ ,

      Green4Gold is here! Today through Thursday, [affinity group] is showing their support for students and investing in the future of PLNU.

      I gave to the Loma Relief Fund because I want to see current and future [affinity group] students [insert your dream for PLNU].

      I understand that 2020 has been a challenging year. Please know that every gift, every dollar, and every donor matters now more than ever.

      You can learn more about our annual Green4Gold Campaign at pointloma.edu/green4gold. I would be honored if you would join me!




    Texting Samples

      Here are some ways you can spread the word about Green4Gold via text. Feel free to use these as templates and add your own personal flair to make an even bigger impact!


        Before
      • Hey [Name]! This year I am choosing to support PLNU on October 20-22 for our annual Green4Gold Campaign. 2020 has been a challenging year, but I remain proud of the university and committed to supporting the future of PLNU students. I hope you’ll join me! pointloma.edu/green4gold
      • Hey [Name], being a part of [insert affinity group] was one of the most profound experiences of my time at Loma, and I want to see future students continue to be positively impacted by their involvement and education at PLNU. As a fellow [insert affinity group], I hope you will join me in giving to the Loma Relief Fund for Green4Gold! pointloma.edu/green4gold


        During
      • Hey [Name]! Today is the day! I gave to the Loma Relief Fund through PLNU Green4Gold so that students can experience the same life-shaping education that we were able to receive.  Every dollar makes an impact! Join me in giving at pointloma.edu/green4gold
      • Hello [Name]! Today is the day to support [insert affinity group] students!  2020 has been challenging, but current and future students can still receive the same life-shaping education and experience [that we had as students]. Please join me in giving to the Loma Relief Fund through PLNU Green4Gold! Every dollar makes an impact! pointloma.edu/green4gold